Louis Sarmiento is the Vice-President and Publisher of The Daily Front Row, a fashion-industry publication founded in 2002. The Daily’s print edition is distributed for free during Fashion Week and operates online during the rest of the year.
What’s the circulation like during New York Fashion Week?
New York Fashion Week is one of the busiest seasons for The Daily Front Row. We distribute 25,000 copies per day to the most influential fashion decision makers in the business. It’s a very hectic but rewarding time!
Why is The Daily distributed for free? Would you ever become a subscription magazine?
Part of the charm of The Daily Front Row is that it is a free publication for select industry professionals. This is an industry publication and is distributed in and around Fashion Week. It’s our gift to those who work so hard to keep this industry thriving, however we have made the conscious decision to allow ALL of our issues to be downloaded at issuu.com/DailyFrontRow for the world to read, it’s too delicious to be kept in private!
How would you describe the tone of The Daily, as opposed to, say, WWD?
WWD has its place as a news source, but The Daily Front Row adds a sense of humor that makes it an industry favorite.
Do you publish issues for fashion week in London or Paris as well?
We are very excited to now be the printing and distributing publications for Mercedes-Benz Fashion Week Berlin and Milan Fashion Week. It’s incredible to be able to take The Daily Front Row international.
What happens after Fashion Week?
Well, we sleep! As do most of us who work in this industry. Our team works around the clock to see that each issue is the very best it can be. By the time our 7th issue is out, it’s time to reboot before Milan hits, and then we follow-up with The Chic Report.
Tell me about the Daily Front Row.com.
Brandusa Niro is our Editor-In-Chief and Ashley Baker is our Executive Editor, together they make sure everything in fashion worth covering is covered. Ours is the premier site for the latest news and interviews from the world’s most loved designers. We cover the hottest parties, launches, and in-depth interviews with some of the industry’s finest. Our audience is aspiring fashionistas and experienced professionals who want the latest news from the fashion world as well as reporting that goes beyond your average interview.
Who are some of your most covered designers?
We are fortunate to cover some of the industry’s best, from Diane Von Furstenberg to Carolina Herrera, Donatella Versace to David Tomaszewski.
In what ways is there room for The Daily to grow?
Our international reach continues to expand our audience as does our latest, retail-driven publication “The Chic Report.” We are fortunate in that we have the expertise and experience to translate fashion into any medium.
Where were you prior to The Daily?
I had the privilege of learning under the great ones at Esquire Magazine and an opportunity to gain celebrity magazine experience at Dennis Publishing.
How often do people confuse you with the “other” Daily, the iPad newspaper?
My favorite is “Aren’t we running ads with you already?…” Ha! But seriously, not very often actually. The iPad is still a new medium and we are now approaching our 10th year, so we are not often confused.