Molly Guy is former beauty and style editor. This past February, she opened Stone Fox Bride, an unconventional bridal salon featuring gowns by designers such as Daryl K, Electric Feathers, and Ohne Titel.
What inspired you to open a bridal salon?
After spending eight months planning my own wedding I realized that the NYC bridal world lacked all the edge, cool, style and authenticity that exists in the art, fashion and publishing world. I wanted to integrate the beauty and creativity of downtown Manhattan with the stuffy, puffy, fluffy and overall Kim Kardashian-ness of the wedding scene.
My wedding also coincided with a bit of a career crisis — I found myself floundering professionally and was desperate to find a way to make money and spend my time doing something I enjoyed. I was surprised at how much fun I had planning my wedding — it literally felt as real and exciting and meaningful as any creative project I’d ever undertaken. Plus, all my friends, a bunch of former hell raisers and party girls, were all started to settle down, and there was no place in Bridal Land for them to manifest their vision. I literally started Stone Fox Bride on a whim; the whole concept was born out of a need to offer brides-to-be a punk-bohemian space to discover their raw, untamed, full-blooded wedding style, and to honor the style and imagination of Stone Foxes everywhere.
Your space is set up more like a showroom catering to special appointments half the week and walk ins the other half…why did you decide to opt for this arrangement rather than set up a traditional retail store?
We originally were going to go with a retail space (we were literally minutes away from signing a lease on Orchard Street last spring), when I realized that the whole ethos of the brand demanded a showroom atmosphere, a spacious, mellow sanctuary where brides-to-be could lounge, browse, snack and have the time and space to discover their indulge their personal style.
Who is your ideal customer?
A woman who says “I don’t” to dumb weddings. One who is totally turned off from the tyranny of the perfectly sanitized, storybook bridal world; synthetic hair and flowers, hysterical bridesmaids, insane mother in laws, the puff, the fluff and phoniness. A woman who looks to the runway for style inspiration, but who also has an innate sense of self. One who is totally skeptical of anyway or anything that tries to dictate to her how she should look or behave.
How much is the average dress you custom order?
Our price point ranges from $250-$7,000.
What is the setting described by most of your brides for their wedding?
We have women who want to get married at City Hall with only their best friend as their witness and we have women who are a having 500+ guests at the Palm Springs Ace Hotel. Some women want to be barefoot on the beach, others in their backyard. The one thing that all our brides-to-be desire is an intimacy and authenticity to their party and ceremony, an overall vibe that encourages their guests to really enjoy themselves and each other.
Do you have a favorite dress in the history of wedding gowns, from a movie, editorial or seen on a celebrity?
This question is impossible to answer! I could never settle on just one. I love the understated, skintight knit dress Jane Birkin wore with a flower crown. The prim white suit Mia Farrow wore when she married Frank Sinatra. Yoko Ono’s mod minidress, huge hat and gogo boots are amazing. Bianca Jagger’s plunging blazer and knee-length skirt is posh without being overdone, Savannah Miller had a gorgeous wedding dress, and, of course, Kate Moss’ Galliano gown. Courtney Love got married in a tattered vintage slip with ratty hair and red lipstick and she looked as beautiful as I’ve ever seen here. All of these women embody the “stone fox” ethic — a laid-back style that manages to embody glamour, high fashion, and sophistication without being self-conscious or overdone.
What did you wear to your own wedding?
I bought a strapless pink and red Alexander McQueen dress that was pretty wild and beautiful. Then a few months before my wedding, my beloved Nana died suddenly, and I was devastated. She and my grandfather were married 63 years, and I so badly wanted her to be at the ceremony. Five days before my wedding, I decided to sell the McQueen on Ebay and purchased a white Temperley dress off the rack. There was something traditional and classic about the Temperley that reminded me of my Nana, plus I sewed a big piece of her wedding dress onto the bottom hem, so it felt like she was there in spirit. I wore it with bare feet and two Katherine Bentley rings — one was rose gold and topaz, the other green amethyst and diamonds.
As a former beauty and style editor at Nylon, what made you want to work in the bridal market?
There are a lot of skills I learned as an editor that I could apply to bridal/fashion/retail world. Being able to sort through bullshit trends is one of them. Always being on the lookout for style inspiration is another. I never go anywhere without a pen and a notebook. You never know when a creative idea will strike. I also learned how to blindly reach out to people, no matter how famous or successful they are, and how to navigate New York City as an arbiter of style with a very specific aesthetic. One of the most important things I learned is to take everyone’s vision seriously. Sometimes it’s the quiet, 20-year-old intern in the corner who has the most original idea in the room.
Tell us a bit about “Stone Fox Concierge”. You offer advice/counseling on all things related to marriage…what are some of them?
It’s an impeccably curated roster of people in New York who can help guide a stone fox bride-to-be through her marriage transition tastefully, gracefully and meaningfully. We are working with everyone from Betty Dodson, an iconic, 83-year-old sex educator, Kate Hanley, a renown downtown hair stylist, Laura Cattano, a professional organizer, to nutritionists, life coaches, editorial fashion stylists, healers, shamans, makeup artists, florists and more. My goal is to provide as many resources as possible to make the transition into marriage as painless as possible.
How did you come up with the name?
I have called my friends “Stone Foxes” for years — it’s an endearing term meant to encapsulate their beauty, style, humor, free-spirit, curiosity and overall je na sais quoi. A Stone Fox Bride is a strong, cool, creative woman who is not willing to compromise or sacrifice any facet of her personal style just to please a mother-in-law or a man.