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Photo courtesy Peter Som



Celebrating his tenth anniversary this year, Peter Som has become a favorite of both fashion critics and Michelle Obama for his feminine, curvilinear cuts and signature rose prints. He’s been nominated for the CFDA Award for Womenswear and served as Creative Director at Bill Blass and a consultant at Tommy Hilfiger, in addition to collaborations with Sferra and Charlotte Olympia.


2011 was your tenth anniversary of showing your collection. Is there a season you’d consider your best? What made it special?

Every season I hope is my best collection. As a designer I strive to constantly grow and try new things while at the same time honing in on what the Peter Som woman is all about. I’m thrilled that I’m still doing this, something that I’ve wanted to do since I was in fifth grade and opened up one of my sister’s Vogue magazines.

Your Spring 2012 collection was well received. Do you find you are nervous about reviews from critics at this point?

I do! I don’t know if I will ever not be nervous after a show–it’s just part of the gig.

How have buyers responded to the bold prints and colors in the collection?

The buyers come to me for prints and color and a feminine silhouette. They really responded to the bold rose print and also the zebra print, which is one of my personal favorites.

Reflecting back on all these years, what do you consider some of your biggest challenges?

They say designers are like cats–we have nine lives. There are so many challenges from the quick turnaround to the constant pressure or travel. You really have to love it like there’s no tomorrow because it’s a lot of work.

What do you consider some of best accomplishments?

Time flies when you’re having fun as they say, but I’m so happy to be doing what I love for this long in such a crazy but wonderful industry. Consulting for Bill Blass, and also now for Tommy Hilfiger have been moments that I’m particularly proud of.

Can you tell us about your experience dressing Michelle Obama?

It’s been an honor and a thrill dressing Michelle Obama. I have the highest admiration and respect for her, and then on top of that I get to dress her? Very humbling.

Is there anyone you still want to dress?

I want to dress the world! I love to dress celebrities, but really I want to get all the customers around the world who want a rose print dress in their wardrobe!

What’s to come for Peter Som in the next 10 years?


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